Here is a good list of steps for creating a good web content based web site!
There are 14 steps here. You will have a terrific site if you do all the steps. But one of the great things about the Web is that you can build and grow continuously. So pick something and do it. Incremental improvement is better than stagnation.
- Articulate your goals
- Conduct a needs analysis
- Understand user demographics
- Create "personas" for each demographic
- Establish (or maintain) a site personality
- Develop appropriate "self-select paths" based on your personas
- Create a landing page for each persona
- Write for your personas, not for you
- Create content for all stages of the consideration cycle
- Offer multiple ways for visitors to express interest
- Photos, diagrams, charts & multi-media content tells your story
- Push content out via email and RSS
- Market your Web site
- Gather metrics for continual improvement
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