An Indian Civilizational Perspective

Net Search is Big Business!

Did you know this? Wonder why Yahoo and Microsoft werent guarding this frontier more zealously? Thats a heck of a lot of revenue we are talking about here!

You may not know it, but every time you search on Google, the company makes 12 cents in revenue.

That may not sound like much but it all adds up when you realise that Americans alone did more than 2.7 billion searches via Google in January 2006, according to figures gathered by Nielsen/NetRatings.

The analyst firm estimates that 48% of the 5.7 billion searches carried out by Americans in January were done via Google.

It also said that 39% more searches were done in January 2006 than in the same month in 2005. But, said the firm, this was not because search engines were doing a bad job.

"Web users are conducting more searches not because they can’t find what they’re looking for," said Ken Cassar of Nielsen/NetRatings, "but because search as a utility has become deeply ingrained into people’s everyday lives."

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