CreativeHistory

Bikini's Birthday Today!

On July 5, 1946, the bikini was unveiled during an outdoor fashion show at the Molitor Pool in Paris.

 

According to Wikipedia, here is some of Bikini’s History

According to the official version, the modern bikini was invented by French engineer Louis Reard and fashion designer Jacques Heim in Paris in 1946 (introduced on July 5), and named after Bikini Atoll, the site of nuclear weapon tests in the Marshall Islands, on the reasoning that the burst of excitement it would cause would be like the atomic bomb. However it should be noted that women in Paris were wearing bikinis one year before the bikini was “invented.” This fact is documented with pictures in the July 16, 1945 issue of Life Magazine.

Of course the magazine article did not attach the name “bikini” to the swimsuit. At that time the public had not yet been informed of the atom bomb project, and few people had ever heard of Bikini Atoll. The article instead spoke of the “French Bathing Suits.” But although the name had not yet been adopted, the swimsuits that the Parisian women were wearing are clearly recognizable as bikinis in style and coverage.

In a special irony, the date of publication of the magazine, July 16, 1945, was the very same day that the first atomic bomb was detonated in the desert outside Alamogordo, New Mexico.

Reard’s suit was a refinement of the work of Jacques Heim who, two months earlier, had introduced the “Atome” (named for its size) and advertised it as the world’s “smallest bathing suit”. Reard split the “atome” even smaller, but could not find a model who would dare to wear his design. He ended up hiring Micheline Bernardini, a nude dancer from the Casino de Paris, as his model.

 

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Desh Kapoor

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