If you still needed any confirmation of the strength of Indian telecom market – here it is. Over the next 3-5 years, Cisco will move 20% – ONE-FIFTH – of its top brass to India!! Now, that is a MAJOR shift in any company. A lot of companies make the shift but this seems unprecedented!
And what prompts this shift?
– Great Market for Mobiles and a growing Internet usage
– Cheap talent that can help Cisco compete with Juniper and Huawei technologies.
– Good technical talent – not just cheap!
Wim Elfrink, Cisco’s (CSCO) chief globalization officer, is at the vanguard of a new initiative. This January, Elfrink will relocate from his San Jose (Calif.) headquarters to Bangalore, India. In a major display of commitment to the Indian market, Cisco plans to have at least 20% of its top executives working in India in the next three to five years, according to Elfrink.
After 11 years of low-key presence Cisco is now investing $1.1 billion in India in a variety of initiatives. “This is the largest commitment outside of Silicon Valley, as India is important to our global strategy,” said John Chambers, Cisco’s chairman and chief executive officer, during a two-day India visit in December.
Why the huge ambitions? One reason lies in the size of India’s market. While Internet penetration in India stands at a mere 4.5%, the online market there is one of the fastest growing in the world and the Indian cellular market is white hot. Cisco has to have a major presence, says Ashok Jhunjhunwala, professor of electrical engineering at Chennai’s Indian Institute of Technology. “India has emerged as the largest telecom market today,” he adds.
Get Drishtikone Updates
in your inbox
Subscribe to Drishtikone updates and get interesting stuff and updates to your email inbox.
Thank you for subscribing.
Something went wrong.