Is "beauty" after all a mental response to the generations of mating competition? Evolutionary Psychologists believe so. So despite the efforts of the cosmetic companies, beauty is after all a genetic lottery!
More generally, evolutionary psychologists suggest that the features we see as beautiful—including indicators of good health like smooth skin and symmetry—have been rewarded through countless generations of competition for mates. The same evolutionary pressures, this research suggests, have biologically programmed human minds to perceive these features as beautiful. “Some scientists believe that our beauty detectors are really detectors for the combination of youth and femininity,” wrote Etcoff. Whether the beauty we detect arises from nature or artifice doesn’t change that visceral reflex.
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