An Indian Civilizational Perspective

Google entering Directory Service

So, Google is slowly but surely entering in another area – directory service! That is another place where its flagship strengths of search and ads can be used to telling effect!!

Computer Web search leader Google stepped up an experiment to use speech recognition on telephones so consumers can ask for local information, in a challenge to directory assistance providers.

The company is inviting U.S. callers to dial 1-800-GOOG-411 (1-800-466-4411) from any phone to test a voice-activated service free-of-charge that it calls Google Voice Local Search, which is available on its experimental Google Labs site.

"Using this service, you get fast access to the same local information you’d find on Google Maps," an explanation of the new experiment said on the Google Labs site. "You don’t need a computer, you don’t need an Internet connection, and you don’t even need to use your cellphone keypad," it said.

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