An Indian Civilizational Perspective

Google buys Feedburner

Google is constantly thinking ahead of its competitors! Feedburner has access to millions of blogsites.. and could be an excellent buy.. specially with Google’s Analytics. Lets see how they use it.

Google Inc. confirmed on Friday that it is acquiring Feedburner Inc., bolstering the Internet advertising leader’s capacity to deliver media and advertising to blogs via Web syndication technology.

Terms of the deal were not disclosed, a Google spokesman said. Various blog reports in recent weeks had put the price of a potential deal at around $100 million, but those reports could not be confirmed.

Feedburner of Chicago is a pioneer in the market for delivering the latest updated information to other Web sites using technology known as Really Simple Syndication (RSS). Customers include The Wall Street Journal, BBC and Amazon.com.

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