I had written about the controversy between Orient Express and Tatas for the OEH Hotel in UK. The OEH executive (CEO Paul White) had written about how an Indian brand name association will “devalue” the OEH brand. He had also raised several other issues. Krishna Kumar (Vice Chairman of Indian Hotels) wrote a stinging reply (see attachment for the complete letter). Here is the last para – which ends with a befitting line:
…those with fossilized frame of mind risk being marginalized
The world is changing… and changing rapidly. What was good yesterday will not be good enough today… and same going forward. Those who cannot, or will not, understand this verity will be history.
Attachment: Tata’s Reply.pdf
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