These are tough and extraordinary times. And extraordinary times require extraordinary measures. That’s what Lawson Clarke is doing. The 37 year copywriter lost his after 15 years in this business with clients such as Jack Daniel’s, Carnival cruise lines and Ocean Spray.
He has come up with a rather imaginative and in-your-face domain name www.malecopywriter.com – and has a
PlayboyPlaygirl-inspired centrespread of himself on the Home page with a TV covering his vital areas. But his site is worth visiting for the mere chutzpah and striking creativity.
That is probably the kind of boldness and creativity – and out of the box thinking required right now.
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