SWOT: SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats inside a company, project, or a business venture. It involves identifying the internal and external factors that are favorable/unfavorable for business to succeed.
It is the staple of many consultants who live by it. In strategy it has been very helpful to evaluate an organization or a group. There is a WIKI where you can get free SWOT which have been created by public. You can also use it as well as contribute to it. The site is Wiki SWOT.