An Indian Civilizational Perspective

Veer is a failure at the box office

Salman Khan’s ambitious period drama Veer has fallen flat at the box office despite having an extended weekend for business, thanks to Republic Day. The movie has not gone beyond an average 45 per cent occupancy over the initial weekend.

Released on Friday, the film was a solo release, but has failed to attract masses.

” Veer is an average movie. While the constant on Friday and Saturday was only 44 per cent occupancy, it dropped to 39 per cent on Sunday and has been on an average only 43 per cent over the initial weekend,” Amit Awasthi, manager (programming and operations) of Spice Cinemas at Noida, said.

“It is now expected to fall around 30-35 per cent. We were running 19 shows per day and in the new week, we will change it to eight shows per day,” he added.

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