BusinessIndia

Hinglish Ads in US media to target Indians

Corporates in US are waking up to the Indian American population. The ads in US – mainstream media – say it all. I recently got this small card from McDonalds with Hinglish Ad slogan – the type one sees in India.

And then, this weekend, I was driving happily along the Highway 6 in Houston, when I happened to look up at a bill-board to find another screaming Hinglish slogan from Wells Fargo. Now Houston is not San Francisco or New York. It is a fairly conservative Southern town.

I was with my sister, who was paying a visit from Delhi. So it was as perfect a setting as it could be. In fact, for a few minutes, it didn’t register.. as I almost thought I was in India. Then it ocurred to me.. that it wasn’t “business as usual”! So, I came back and took a shot of it for posterity. The day, when American media announced it knew Indians were living around here.. and were worth their money to target!

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Desh Kapoor

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