India

Anant Goenka discusses the Online Media options and taking the Express legacy viral

Anant Goenka of Indian Express (Head – New Media, Indian Express Group) discusses his role in taking the legacy of Express (been there since 1931) viral by using online technologies.  Given that print is still very profitable in India and advertising pie and readership still growing; the technology and online platforms aren’t so top of the mind options for most entrepreneur. Online revenue is not even a One percent limit of the whole thing.

One interesting insight from him: Most of the action on his Facebook Page and the websites happens during the weekdays and not the weekend.  Why?  Because most Indians access the websites from their work.

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Desh Kapoor

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