Addressing Narratives Against Citizenship Amendment Act (CAA)
The Citizenship Amendment Act is now active in India. With that comes the Anti-Hindu hate-filled narratives. Let us address those narratives.
Tonight is the Oscar night. A night when the well made movies triumph. But what happens on the Box Office? Does a movie trailer make it a success? Can it predicts how well it will do? Well, one company does think so.
According to the Innerscope Research study, if a film’s trailer fails to reach a specific emotional engagement threshold (65), it will very likely generate less than $10 million in revenue on opening weekend; a film whose trailer exceeds a certain level (80) will very likely earn more than $20 million the first weekend.
That is an incredible claim!
The company also provides 5 keys to success on the box office.
SOURCE: Carl Marci, Innerscope Research
However, on the Bollywood scene, there are some movies – small budget ones – which have succeeded basically on the basis of an engaging script, which was intelligent and some comedy every moment. Movies like Vicky Donor and Chalo Dilli were like that. Hollywood is of course a different ball game now!
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Emotional Engagement: measure and analyze emotional response to all types of media // vía @FastCompany
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