Home / Creative / Rise of Indian TV and movies will drive revenues exponentially for media

Rise of Indian TV and movies will drive revenues exponentially for media

India’s media market, specifically the TV is increasing at a rapid pace.  After China, it is the largest market.  And it will keep at it.

With TV sets in 167 million households (second only to China) and a government plan in place to increase the number of internet users from 94 million (out of a population of 1.2 billion) in 2011 to 175 million by 2017 and 600 million by 2020, the prospects for growth are enormous.

This increase in the households and eyeballs for the TV will also increase the revenues for the entire industry in the coming days.

“Strategy Analytics” forecasts that the Asia-Pacific market, driven by India and China, will account for 42% of all connected television sales by 2016, with the penetration in India reaching 14%. In addition, pay TV’s annual revenues in India are expected to increase from $5.1 billion in 2012 to $8.3 billion in 2016. Similarly, revenues from India’s Bollywood film industry, producing close to one thousand movies annually, should rise from $3 billion in 2012 to $4.5 billion in 2016.

What we have in front of us is a revolution in the making.  Those who can see the new trends and profit from them can become the greats of the coming generation of media.

Here is an interesting Infographic to explain the rise of Indian Media.



Enhanced by Zemanta

Get Drishtikone's Profound Fix

Subscribe to get our latest content by email.

Powered by ConvertKit
A heartfelt NAMASTE! We hope you are enjoying our direct, honest, well-researched posts on topics of immense importance for India and the world! We don't mince our words and don't write general wishy-washy stuff. We go to the heart of the issue and look it in the EYE! Write to me at desh.kapoor@gmail.com and let me know how we can improve!

About Desh Kapoor

The panache of a writer is proven by the creative pen he uses to transform the most mundane topic into a thrilling story. Desh - the author, critic and analyst uses the power of his pen to create thought-provoking pieces from ordinary topics of discussion. He writes on myriad interesting themes. Read the articles to know more about his views and "drishtikone".

Check Also

Hot Pursuit against Pakistan

Hot Pursuit: Indian Commandos kill and injure 200 in Pak Occupied Kashmir as India Hits Back!

shares Barely a few months into power Modi Government faced a rather stark situation.   A deadly …

Leave a Reply

Be the First to Comment!

Notify of