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TRA Research (formerly Trust Research Advisory), is one of the leading Brand Intelligence and Data Insights Company – part of the Comniscient Group.
The latest Brand Trust Report 2018 report – TRA 2018 Brand Trust Report – by TRA has found that Baba Ramdev’s Patanjali is India’s most trusted FMCG brand (FMCG Category ranking). On its way to the top, Patanjali has beaten companies like Nestle, Unilever, ITC and Dabur.
Already, Patanjali is the largest ad spender in the country amongst all the brands!
Last year for 2016-17, Patanjali had revenues of Rs 10,216 crores, which was a 100% increase compared to the revenues in 2015-16. Their top selling products include (list courtesy: Trak.in):
The FMCG sector is not the only area, Patanjali is venturing into many businesses.
Patanjali is expanding into many sectors which are closely related and aligned to its fundamental credo of Indian heritage and Yoga.
Some say that Patanjali is already worth Rs 14,000 crores at present.
From the humble beginnings, that is a very big jump for someone who focused on Indian heritage and spiritual foundation.
Source (Trak.in)
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